Modern-day Seoul is a vibrant metropolis seamlessly blending tradition and cutting-edge innovation. Towering skyscrapers and neon-lit streets coexist with ancient palaces and temples, creating a truly unique urban vibe. The city’s technological prowess is evident in its state-of-the-art infrastructure, high-speed connectivity, and bustling tech scene. Seoul’s dynamic fashion, music, and entertainment industries have gained global acclaim, fueled by the phenomenon of K-pop and K-dramas. Gleaming shopping districts like Gangnam showcase luxury brands, while traditional markets like Dongdaemun offer a taste of local life. With a thriving culinary scene, picturesque parks, and a pulsating nightlife, Seoul stands as a testament to South Korea’s remarkable journey into the 21st century and beyond.

Here's an introduction to the best places and experiences that showcase Seoul’s dynamic and innovative spirit, illustrating the city’s evolution into a global hub for technology, design, and entertainment.

1. Dongdaemun Design Plaza (DDP)

Dongdaemun Design Plaza (DDP)

Dondaemun Design Plaza

An iconic landmark designed by architect Zaha Hadid, DDP is a major urban development center with exhibition spaces, design labs, and a unique futuristic design.

2. Seoul Sky

Located in the Lotte World Tower, Seoul Sky is an observation deck that provides breathtaking panoramic views of the city.

3. Seoul Olympic Park

Seoul Olympics

Seoul Olympic

Built for the 1988 Summer Olympics, this park is now a recreational space with sports facilities, art installations, and cultural venues.

4. Lotte World

A large entertainment complex featuring an indoor theme park, outdoor amusement park, shopping malls, and a luxury hotel.

5. COEX Mall



One of the largest underground shopping malls in Asia, COEX Mall is part of the COEX Convention & Exhibition Center complex, offering shopping, dining, and entertainment.

6. Common Ground

A unique shopping and cultural space constructed from shipping containers, offering a variety of trendy shops and restaurants.

7. Starfield Library

starfield library COEX08

Starfield Library

Located in the COEX Mall, this public library is known for its impressive architecture and vast collection of books.

7. Seoul Forest

A large public park with modern art installations, a butterfly conservatory, deer enclosure, and a botanical garden.

Gangnam District


Gangnam Shopping, Seoul.

A vibrant and upscale district known for its trendy shops, high-end fashion, entertainment venues, and the famous Gangnam Style.